The Awesome Science of Chinonomics

Is the  blue-dress/gold-dress frenzy  officially over? Good. It was getting crazy for a moment. The way that photograph made people realize that "reality" is nothing more than a construct concocted in our brains opened the door to the collective realization that what we see is actually just an interpretation that allows us to function in the world. We see colors under different shades a different way (the "white" tile under the table vs. the "black" one to its right) because the brain gets confused between perceiving colors during day and night. The "reality" is that they are exactly the same color once you apply the same light intensity. This differentiation needs to occur in our brain; a  mental shortcut  happening in our left hemisphere (the one that connects the past with the present ) tells us that colors look different under the shadows, and shapes  our perception mechanisms to make better decisions in the environments we live in...

Elections are over. SuperPAC's bidding wars for the oval office have ended, marking the beginning of the new electoral cycle. The sheer cost of this year's election and its result prompts many questions. Will the Republicans have to rethink their stance and diversify their reliance on a shrinking white male voter population? Is the personalization of corporations ' influence on elections a pernicious one? Some people might be tempted to rationalize the astronomical figure by downplaying it. "America spends more on Halloween candy  than on political campaigns." That may be true, but what about the fact that campaign spending has grown 12.4 times faster than overall US population in the last 12 years? People still decided whom to vote for in 2000 with $6/per person spent by political campaigning. This time around they spent $13.34/per person. It is clear that the current election model, coupled with the  mediatization  of  politics, pro...