Algo-calyptic Armaggedon
There seems to be hysteria these days around AI and algorithm-based consumption. The algorithmic economy threatens to bring to the realm of the tangible that totem of economic dogma called the "invisible hand." Computers are finally linking --through big data-- individuals' behavior with algorithms that sort them, allowing machines to predict reactions: the "invisible hand" materializes(!). Nothing like predicting human conduct to be able to make money. That damned watch I dared to search for 3 weeks ago in a moment of stupid leisure has haunted me everywhere I go on the internet. Please, stop it Google. I'm not buying it. The idea that we are just soft machines is a fascinating one. It feeds the collective dread of an algorithmically-dominated Armageddon, making people fret about a time in the not-so-distant future when we will decide nothing for ourselves, and when everything will be dictated by an algorithm --surreptitiously creating the illusion of